The consumer technology market in Western Europe has grown for the third quarter in a row (year-on-year figures) according to a recent report from GfK TEMAX. Growth is being driven by increasingly demanding consumers who are seeking more innovation, connectivity and mobility, which is leading to a blurring of market categories.
The same GfK TEMAX report showed that Q2 2010 saw a +3.6% increase in comparison to the same period last year. Particularly strong this quarter were the Consumer Electronics (+8.9%) and Information Technology (+4.6%) sectors. And this isn’t surprising, given the rapid pace of innovation and thus the enormous growth in breadth and depth of product range for both sectors.
Despite smartphones and mobiles with open operating systems (making up a quarter of the mobile market in Western Europe) having a volume growth of 62%, the Telecommunications market actually declined in year-on-year figures (-0.2%). It’s an extremely positive sign that the consumer technology market appears to be back on track, particularly after the year which was dubbed the “year of crisis”.