‘There’s an app for that’ – with thousands of new smartphone apps being developed every day, this phrase (coined by Apple in 2009) is beginning to seem a reality. Our research indicates that 80% of smartphone users have experienced downloading and using apps. However, with today’s fast paced technology market, there are signs that apps are already moving into a new phase.
The future is smarter, connected and integrated apps
So far, apps have successfully extended the functionality of smartphones. Instagram is a great example, giving smartphone-camera users a whole new experience when taking photos. Yet apps have their limitations. Most tend to work in isolation and there is currently limited ability to link and connect different apps. The future of apps will depend on their ability to work seamlessly together to provide a rich and integrated experience.