Recent data from GfK indicates that the social-networking revolution is having a significant impact on businesses and how they operate. Businesses are waking up to the importance of social networks in shaping their online image and the opportunities they provide in reaching out to new clients and employees. The key challenge is how to make the most of this ever-evolving space.
Changing attitudes to social networking
Gone are the days when social networking meant simply adding friends and family on Facebook and posting photos from last night’s work do. Social networking is getting serious. The rise of Twitter (and others) has given social networking a more complete identity. Beyond just a social tool, it is now also a platform for news consumption and a vital marketing resource for businesses. This is demonstrated by the emergence of dedicated business sites such as Viadeo and LinkedIn, designed specifically as a resource for business purposes and the increasing importance companies are placing on marketing activities in this area.