Consumers are now using various connected devices to socialize, communicate and access a plethora of content and services. Smartphones have accelerated this trend and allow consumers to manage more of their personal and work lives without being restricted by location or time. Cloud based services are the next step in liberating consumers’ most loved content and service as the device is removed as a barrier to access. Network infrastructure is central to this shift to the cloud. 4G networks are the catalyst needed and security the hurdle to overcome. However, with learnings from the enterprise sector, security is not only an obstacle but can also serve as a driver for adoption.