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	<title>GfK TechTalk &#187; Gaming</title>
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	<link>http://www.gfktechtalk.com</link>
	<description>Independent technology research and opinion</description>
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		<title>Gamification interview with Kam Star: Using play to engage with customers</title>
		<link>http://www.gfktechtalk.com/2011/12/07/gamification-interview-with-kam-star-using-play-to-engage-with-customers/</link>
		<comments>http://www.gfktechtalk.com/2011/12/07/gamification-interview-with-kam-star-using-play-to-engage-with-customers/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 12:00:18 +0000</pubDate>
		<dc:creator>Laura Fry</dc:creator>
				<category><![CDATA[Gaming]]></category>

		<guid isPermaLink="false">http://www.gfktechtalk.com/?p=2235</guid>
		<description><![CDATA[Marketers are increasingly turning to ‘Gamification’ to increase loyalty and change the way in which people interact with their brand. But what exactly is Gamification and how, if at all, should companies be using it? Kam Star, CEO of PlayGen, has the answers – and one thing’s for sure: a successful Gamification strategy requires a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Where next for the immersive gaming experience?</title>
		<link>http://www.gfktechtalk.com/2011/07/12/where-next-for-the-immersive-gaming-experience/</link>
		<comments>http://www.gfktechtalk.com/2011/07/12/where-next-for-the-immersive-gaming-experience/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 11:32:02 +0000</pubDate>
		<dc:creator>Leanna Appleby</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[gaming experience]]></category>
		<category><![CDATA[immersive gaming]]></category>
		<category><![CDATA[Kinect]]></category>
		<category><![CDATA[motion sensing]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[Wii U]]></category>

		<guid isPermaLink="false">http://www.gfktechtalk.com/?p=1907</guid>
		<description><![CDATA[Cast your mind back to November 2006 when Nintendo, with much furore, released the Nintendo Wii. Nothing like it had been seen before, a games console with a motion sensing controller. Fast forward four years and Microsoft have taken the motion sensing phenomenon one step further and developed Kinect (the controller-free gaming experience for Microsoft’s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The gaming industry is moving online but consumer demand for second hand games will always remain strong</title>
		<link>http://www.gfktechtalk.com/2011/02/09/the-gaming-industry-is-moving-online-but-consumer-demand-for-second-hand-games-will-always-remain-strong/</link>
		<comments>http://www.gfktechtalk.com/2011/02/09/the-gaming-industry-is-moving-online-but-consumer-demand-for-second-hand-games-will-always-remain-strong/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 14:30:32 +0000</pubDate>
		<dc:creator>Priyesh Patel</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[EA]]></category>
		<category><![CDATA[Games Console]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Retailers]]></category>
		<category><![CDATA[Second-hand games]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[XBOX 360]]></category>

		<guid isPermaLink="false">http://www.gfktechtalk.com/?p=1481</guid>
		<description><![CDATA[Exciting times lie ahead within the gaming industry and the buying options for new and used games have never been so wide. New game downloads are increasing at great speed and the used game market is strengthening, with Tesco, Asda and Argos all now offering a used game service. All this is great news for [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Is Xbox Kinect more important to Microsoft than Windows Phone 7?</title>
		<link>http://www.gfktechtalk.com/2010/10/14/kinect-into-the-future/</link>
		<comments>http://www.gfktechtalk.com/2010/10/14/kinect-into-the-future/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 14:27:21 +0000</pubDate>
		<dc:creator>Priyesh Patel</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Ballmer]]></category>
		<category><![CDATA[Games Console]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Kinect]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[Motion Free]]></category>
		<category><![CDATA[natural user interface]]></category>
		<category><![CDATA[NUI]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[Playstation Move]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[Windows Phone 7]]></category>
		<category><![CDATA[XBOX 360]]></category>

		<guid isPermaLink="false">http://www.gfktechtalk.com/?p=822</guid>
		<description><![CDATA[This week’s tech news has been dominated by Windows Phone 7, but the radar will soon switch to next month’s release of ‘Kinect’, Microsoft’s new motion sensing system for the Xbox 360. While Microsoft is playing catch-up in the smartphone business with Windows Phone 7, Kinect is definitely a leading edge (and potentially revolutionary) tool [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Future gaming genres, trading platforms and marketplaces</title>
		<link>http://www.gfktechtalk.com/2010/03/12/future-gaming-genres-trading-platforms-and-marketplaces/</link>
		<comments>http://www.gfktechtalk.com/2010/03/12/future-gaming-genres-trading-platforms-and-marketplaces/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 12:30:37 +0000</pubDate>
		<dc:creator>Ryan Garner</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Games Console]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Video Games]]></category>

		<guid isPermaLink="false">http://www.gfktechtalk.com/?p=223</guid>
		<description><![CDATA[The availability of games is still the biggest driver of hardware choice amongst gamers, but how is this going to change in today’s digital world? With console manufacturers increasingly shouting about accessories such as motion sensors, blu-ray drives, huge storage capacity for media and a variety of online options for their new hardware, it’s important [...]]]></description>
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		<slash:comments>2</slash:comments>
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