Posts Tagged ‘6 Music’

6 Music – Does the principle matter enough?

May 20, 2010 16:45 by Richard Preedy

The future of 6 Music may be decided later this month; a recent survey suggests that keeping the station alive should form part of the BBC’s duty, regardless of whether recent publicity has engaged a sufficiently large enough audience to justify its existence to the number crunchers.

Over the last few months BBC 6 Music has successfully managed to do something it previously had not been notable for; namely commanding a significant share of radio listeners and attracting correspondingly high levels of media and public interest. (According to recently released RAJAR figures* the digital station was up 47% on the previous quarter and 50% on the year, bringing it to a total of 1.02m listeners in Q1 2010.)

The catalyst for this growth certainly appears to be the leak back in February that the BBC was considering shutting the station down, officially confirmed by a Mark Thompson announcement in March; a move which has resulted in public outcry, a protest outside Broadcasting House, with another planned for 22 May and huge media publicity.