When Apple launched the iPad in 2010, tablet PC’s emerged as a revolutionary consumer gadget; by 2011 the tablet market was worth US$35.3 billion (£22.5 billion). The iPad remains dominant in this market, with other tablets such as BlackBerry PlayBook, Samsung Galaxy Tab, HP Touchpad, and Motorola Xoom entering the market with varying degrees of success. There’s no doubt the tablet has become a sought after consumer product, and many expected them to take the enterprise market by storm and become a valuable business tool…but has this actually happened? And if not, why not?
Tablets remain a ‘third’ device
The timing would seem perfect for tablets. An increasingly mobile workforce requires cutting-edge devices to enable them to both work remotely and productively anywhere, at any time, and to serve the needs of their personal lives. Tablets look well positioned to provide exactly that, and yet usage hasn’t spread as quickly through the business world as it has for consumers. But why?