IPTV is no longer tied to commercial bundles of high speed internet access, television and telephone (triple play), but the success of the technology continues to be dependent upon the strength of the home broadband connection.
The uptake of triple play offerings in the UK is somewhat sluggish compared with the US and other EU markets. However, along with the two established players, Sky (satellite) and Virgin (cable), the adoption of high speed broadband internet connection over recent years has led to the rise of various forms of bundled and unbundled internet protocol television (IPTV) services.
For the purpose of this article, IPTV as a term includes subscriber-based offerings requiring the installation of set-top boxes (eg BT Vision, TalkTalk TV, etc.), but also free or commercial services that offer some sort of live television, time-shifted TV programmes, and video on demand (eg BBC i-Player, ITV Player, Channel 4 on demand (4oD), YouTube, LOVEFILM etc.) relying on other customer-premises equipment (CPE).
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IPTV – shall we all forget the set-top boxes and buy internet-enabled TVs?
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