Google has grown their share of the UK internet browser market by 6% year on year; equating to 2.3 million extra consumers who have switched from Microsoft’s Internet Explorer[i].
Data from the GfK NOP Internet Browser Tracker[ii] in the UK shows that market share for all major web browsers has remained static since November 2009, with the exception of Google Chrome and Microsoft’s Internet Explorer. The graphic below shows that Internet Explorer’s lost market share has been Google’s gain:
Back in February 2010 Microsoft were forced to offer a choice of browsers to any consumers using one of their operating systems (i.e. Windows); the so-called ‘browser ballot”.[iii] GfK’s data suggests that since then many people in the UK have actually stuck with what they know, resulting in little movement overall. What’s particularly interesting is that Firefox has not been able to grow its market share, with Google capturing those interested in trying something different.