GfK NOP research reveals most popular online brands in communication, entertainment and information services
The ‘Connected Life’ study, which asked 2,000 UK internet users about their favourite services, found 60% of music users stream music directly from the internet. While iTunes still leads the direct-streaming arena (17%), Spotify is coming up at a close second, with 12%. Looking at all digital music users (not just direct streamers), 11% of these have used Spotify, making this fourth most popular digital music service, behind the more established Real Player (13%), Amazon (24%) and ITunes (50%). Another newcomer, Last.FM, also fares well with seven per cent having used the service; ahead of two of the pioneers of digital music mp3.com (5%) and Napster (4%).
Babita Earle, Divisional Director at GfK Technology comments: