Users of Google Chrome are young and heavy users of the internet. By attracting this demographic they are best placed to topple Internet Explorer from top spot in the browser wars.
We recently showed that Internet Explorer’s UK market share is being eroded by the recent EU enforced browser ballot . Mozilla Firefox and Google Chrome are the main beneficiaries as they continue to increase their share of the internet browser market, but where exactly is this growth coming from? We have used the GfK browser data to understand who exactly is using the different browsers and what this all means.