Smartphone technology paves the way for the market to adopt greener approaches. Encouraging greater use of mobile services helps to limit the need for multiple devices, extend the product lifecycle and offer consumers more ways of being green.
“Technology companies can never be green”. A casual comment dropped into conversation when discussing the idea of ‘green technology’. Of course, ‘green technology’ already exists in the form of multi-million pound, global scale projects that help reclaim water, produce renewable energy and generally help meet global climate change targets. Green technology, as it stands, does not mean the ‘greening’ of technology.