We7 and Mopay team up: Music to environmentalist’s ears22/05/2009 15:39 by Richard Preedy
Despite the continuing efforts of manufacturers, it seems that we the consumer are still not recycling our old mobile phones. Research by GfK NOP way back in 2007 first highlighted the problem of consumer lethargy but since then recent reports suggest there has been little improvement since.
An article by Telephony online for example, bemoans that:
“when a mobile phone reaches its end of life or, more likely, a consumer opts to upgrade, the three most common places for it to end up are a landfill, an incinerator or the consumer’s desk drawer. Nokia’s own studies find that only about 3% of consumers are recycling their handsets today …there could be as many as one billion sitting in desks, consumers aren’t spending the time or effort to seek out a recycling program.”
However, a collaboration between digital music website We7 and mobile recyclers Mopay may have identified a workable solution: Namely not relying on flaky consumer consciences and providing attractive incentives instead. We7 and Mopay’s new scheme enables visitors to mopay to swap unwanted phones for high quality MP3 files from We7’s download store to transfer to computers and portable music devices. With some mobiles worth in excess of £180, users can apparently turn the value of their old mobile phone into well over 200 downloads or around 30 albums. (Also, since We7 works in a similar vein to Spotify via ad-funded streaming, you will be able to listen to the music as much as you want for free before selecting the tracks to take with you.)
Now, this certainly sounds more appealing than hanging onto the 4 defunct handsets currently sitting in my bedside cabinet, ‘just in case of an emergency’… it will be interesting to see if it works.
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